If the Endocannabinoid System is so important — if it’s the body’s master-regulator — then why haven’t we heard about it?

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That’s the question a number of new generation physicians are asking, and asking publicly. The TED Talk, below, is an example. Where Rachel Knox, MD, MBA, addressed a packed theater in her hometown of Portland and gave a frank answer: Because you can’t patent a plant. (Patents confer ownership – i.e., the potential to profit – for things you invent.)

Thus, Knox argues, as big pharma is a core player in the medical-industrial complex, and since an organizing principle of that industry is the sale of patented drugs, anything that can’t be patented such as cannabis and hemp are excluded from research and clinical practice because they don’t drive industry profits. She elaborates:

What I learned deflated me because for me the salient lesson from medical and business school was that big medicine is a big bureaucracy and paradoxical to health.

You see, big business wrote my textbook. And I can only speculate that the endocannabinoid system was kept secret for so long because its science validated the use of unpatentable plant medicine like cannabis.

The endocannabinoid system is a system totally unlike, and supreme to, and in control of, all the rest — and it was completely left out of every single medical textbook I read despite its discovery 27 years ago: WTF!

Dr. Knox is in good company. For example, in 2019 alone: A gathering of physicians at the CannMed Conference in Pasadena said it’s criminal so few medical schools teach the endocannabinoid system and the specialty of cannabis-based medicine that it gives rise to; a JAMA paper concluded that investigation into CBD should become a public health priority to catch up with the public’s interest; and, the Mayo Clinic issued a report called Clinicians’ Guide to Cannabidiol and Hemp Oils wherein they said physicians need to be better informed about CBD and encouraged them not to disregard their patients’ interest in it.

But apart from the above, there’s a compelling reason to look at Knox’s talk. Caroline MacCallum, MD, who teaches at the Univ. of British Columbia’s Faculty of Medicine, says patients suffer because 9 in 10 doctors don’t know enough about the endocannabinoid system. If you want proof of that needless suffering, take a look at the effects of cannabis oil on Jill, a women who suffers from Parkinson’s disease:

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